Transcript: Finding Your Authentic Branding Style with Guest Katie Allen

Joanne Bolt (Intro)

The power of a podcast extends well beyond plugging in the mind. So if you're ready to learn how it can help you build a big business, then I’m your best friend, Hi, I'm Joanne Bolt and I am obsessed with all things podcasting, and creating an unapologetically big revenue business with it from podcast guesting to podcast hosting and everything in between. We're gonna dive into it all and show you step by awesome step how using a podcast can and will grow your business. So grab a glass of wine and pop your headphones on. Cuz, Girlfriend, happy hour has begun here on the B-Word.

 

Joanne Bolt 

Hey, B-Worder's! Welcome back. If you are that girl who is currently standing in your closet thinking I have no idea what the hell I should wear almost every day of your life, then this episode is for you. Tune in. I brought on my guest today Katie, who is probably watching me on this video right now and thinking I definitely need to go help Joanne's closet. And Katie you do because I live most days and T shirts and sweatshirts and workout outfits because I feel like that girl who does not know how to put an outfit together unless it's already done for her. But more importantly, Katie is here to talk to us today about being in the fashion world. The obstacles you really have to mentally overcome when you're in that one because hey, let's let's be honest here women and men can get a little judgy and a little catty when they think you're just a Barbie fashionista. And we're going to wind the episode up talking about how to get ready for your next brand photo shoot, which is super critical to your business. Y'all have heard me talk about that before. So let me quit rambling and introduce you to Katy Katy, dive in and tell us a little bit about yourself and how you got into the world you're in.  

 

Katie Allen 

Yeah. Thank you so much, Joanne. I'm super excited to be here. But I have to say you're doing the one thing that I love because I love T shirts and sweatpants. But you have on the super cute pink earrings. 

 

Joanne Bolt 

So it like brings it all together. And I do a little something. I forgot the lipstick today. But that's okay. My microphone doesn't need it.

 

Katie Allen 

The mind might be like, what are we doing, Katie? Um, so my name is Katie. I'm a podcaster and a personal stylist. And I've really found my way back to session through podcasting. And I think podcasting is the best thing ever. But to make a really long, 42 year old story short, I went to college for fashion. And I joke that was before the internet back in 1999, which technically kind of was definitely before social media. So I bought into like, what everyone was saying around like, Oh, if you go to school for fashion, what are you going to do with your life? What are you going to do with your life and I kind of developed this like chip on our shoulder in fashion school, is that like the fashion kids were treated different from the other kids. And I would specifically have this memory of being in school. And one of our marketing classes and the fashion kids answering the questions and the teacher being like, you guys are just gonna let the fashion kids answer all the questions. I wake up in that moment. I was like, what does that mean? Like, I've been a student my whole life. And then I was in marketing for 20 plus years, then it came back to myself through podcasting, and was like, Oh, my God, it's really style. It's always been about fashion, and using it as self expression. And so when I launch a podcast in 2019, or have no idea what I was launching the podcast about, but I knew that my vision mission purpose would like unfold itself somehow. And one day, it just came crashing back in, of course, pandemic, I lost my job, all that. So I know that sounds really simple. And it wasn't it was very messy. But here I am now, three years into a four years of the podcasting journey. And it's really about helping female entrepreneurs get crystal clear on who they are, and what their values are. So that we can bring it to life in their clothes, so that they can feel good in their bodies, and that they can dress for themselves first before they dress for their clients before they dress for their brands. 

 

Joanne Bolt 

You know, I love this so much. And here's one of the main reasons why I firm believer that your outfits are a piece of your brand. I mean, like how you show up is your brand. And in fact, I have. I've watched a lot of people over the years, you know, they always show up looking one way on social media or their YouTube and then you see them on stage and they look completely different. And I went back when I was in the real estate world, I would also advise my agents of the same thing. If you're going to show up to a client in sweatpants, you need to show up on Instagram and sweatpants because when you show up in real life, and you don't match how you show up online, it actually mentally like throws people off with you and they lose a little bit of that know like and trust. We always want them to trust. Right and so whether you're Someone who always dresses up for their stuff or goes barefoot like I do. Heck, if I speak on stage for a keynote, most of the time I am barefoot or in slippers. Why? Because that's who I am. And you know that when you hire me to speak, and you have really embraced that piece of branding in such a beautiful way that I kinda jealous, actually.

 

Katie Allen 

It's because of that whole journey. It's because of that story in that ship. And it was like, It's not about being dressed up. It's about being new, like exactly what you said. It's about wearing that though. I have chills right now. And I think about this a lot, because I'm super authentic. I'm super vulnerable. Like, if you go back and listen to my podcast, oh my god, I won't listen to it because I like this stuff. I'm reading the stuff I shared. And in the social media world, everyone's like, don't show up and you don't have to wear makeup and you have to do that. And I get in my head sometimes. And I'm like, I don't have to wear makeup, but I like wearing makeup and there's just that's who I am. That's my brand and so like I get in my head sometimes and I'm like, should I not always show up like with my lipstick on with this on? I'm like, no Katie that that's what makes you you so and I live for that. So like you said, if your brand is slippers and his bare feet, yes, let's do that. And then how can we do that and make you feel really good about doing that and all that and like some of my favorite influencers and favorite authors, they just really embody that like I use Denise Duffield Thomas all the time, like she has it dialed and her brand. What she wears is so freakin intentional. And everybody probably thinks it's not. But I'm watching her and I'm like she knows what she's doing.

 

Joanne Bolt 

And it's it's fantastic because someone like you who's dialed into that piece of branding will pick up on that, where it's someone else who that's not their job and piece of branding will pick up on other things. But the outfits will subliminally help pull it all together. It's like the wrapping paper on the perfect gift you're giving someone as that's it. Don't hand someone a birthday gift wrapped in Christmas wrapping paper. Okay, maybe you do. I've done it before, I will admit, please don't. Super big faux pas, even if their birthdays on Christmas Day separate that shit. Yeah, you don't do that. Like if your brand is one thing, you just you got to dress. I mean, I hate to say that old cliche, the part. But you have to really dress who you are especially thinking today is we really evolved from we watch commercials and influencers and we're buying the look. Now we're buying into the person. And when you dress the part of who you actually are, you might lose some business, but you're going to pick up more of who actually needs to work with you or listen to you or buy your products or material or whatever it is.

 

Katie Allen 

Absolutely. And I think about this a lot. So coming into that journey, losing my 20 year career and then pandemic and then coming back to myself. The first thing I did is like Well, I haven't been in fashion school in 20 years, like I haven't really explored these things, I never really left them that if I'm gonna start a business like I want to lay on brush out for gone to craft a bit. And I dove right in. And I was in so many different styling courses and trainers and things like this with all these other stylists. And who are some of my favorite people to talk to and converse within. It's so fascinating like it when people say like stay in your lane and collaboration over competition. I think what that's what I learned in those groups is like, when we all were just so clear on what our style was, because it's what we were helping people do. It was so easy to admire. Another stylist is outfit and her work and the things she does and be so secure. And what I'm doing and what she's doing, because she that's how she dresses and I'm like, That's awesome. I love your outfit. I'll never wear it. But I love it. And it's such a great mindset tool to bring into business and I use it in my business constantly. So if I'm saying that to her, and I'm like, oh my god, I love that shirt. Where'd you get it? Like I'm curious. I want to know I will never buy it. So when you ask someone or you think about your business, you're like, Oh my god. Joanne, how do you run your podcasts like that? I bet it's really fascinating to me. And like you're learning things from other people. But you don't have to feel nervous. Like oh, she's a park house or I'm a park has actually been doing everything that Joanne is doing. No, that's her style. And I think it's easy with clothes because it's different. Like they can be really fun because like clothes I think for a lot of us. Were really fun when we were younger. Like when I think of getting dressed up I think of like pre gaming before the club, right and y'all get together and you're hanging out and you're like girls a shirt cue. Oh, you look so cute. Oh, you should borrow this tank top. This looks better on you than it looks on me. And it's this like that was the collaboration over competition. And that's where we found our people and that's where we felt the most safe. And I think we can bring some of that back into our businesses. And we can use our clothes to think like where am I else am I stopping myself and my business? If this is bothering me It's just my clothes, then where else might that be showing up for me?

 

Joanne Bolt 

Oh, I love that, you know, I recently did a post on Instagram that literally said, if you look, the people who are competing are at the bottom, the people who are collaborating are at the top of the industry. And it's because those people at the top that are collaborating, like they have found that confidence and they have stepped into who they are, and they don't give a shit what anybody else is doing. Like, I would love for you to tell me how to improve my outfit or my podcast, because I look at you as equal, I don't look at you as you could be stealing my podcast listeners, or you could be stealing my look or my feel. And that's when the magic I think really gets sprinkled into networking and business growth and all of the things that really get you from that midpoint of maybe being successful. And to that solid point of Yeah, like, we're doing it, we're making the revenue that we want to make.

 

Katie Allen 

Yeah, and I think that comes from clarity, right, like, being super clear on like, what makes Joanne JOANNE What makes Katy Katy. And that's what style is, like, a lot of people, they come to me that like, just want dope clothes, like just tell me what to wear. And I'm like, but you don't though, because the second I tell you what to wear, if I don't know you that I'm just gonna pick out things that are meaningful for me, that have worked for me that I like, and if I don't know you, that's just not going to work every single time like that's everyone thinks they're coming forward. I'm like, this is actually an ANOVA. It's kind of annoying. This is actually just about you. And we're really holding space for you to slow down and get really clear on what you like, I can absolutely tell you what's trending. And I can absolutely tell you what looks good on your body type. But what looks good on your body might not be anything you like, because clothes holds so many emotions. Like I can be like Joanne's, oh, you should wear a high night turtleneck and be like, Nope, that actually reminds me of this person. And that person did this. And I don't like this. And I don't want to be associated with that. So I can never wear that. So now we're back ever thought of that before. All the time. I get people all the time. And this is what I think is so much fascinating work is you have like the sister wound right sisterhood wound or you have the mother wound. Like for women, it's usually other women. And almost every single client I have either has a sister, like my sister was the Fashion One, my sister was the pretty one, whatever those words are that we like to layer into that. Or my mom was into fashion, I wasn't good enough, or whatever it is, like there's always this story there around that. And I was like, Oh, this is so much deeper than we think it is. And that's where that's where the work is. It's like yes, I know the science behind styling. Like I can tell you your body shape, I can do proportions for you, I can tell you colors, but only you own the emotion and in the art of it and like together that we really create that personal style.

 

Joanne Bolt 

Okay, so for instance, I do not wear button downs. And I don't wear button downs because by God's grace and my grandmother's side of the family, I am a double D at almost all times, sometimes for the month, I'm even bigger than that, like I've had these puppies reduced twice, and they just come back. And the reason I don't wear button downs is often the little button in the middle like will pop open give a little peekaboo, which most women don't care about. But I've actually had men like that can do nothing but stare it out down and I'm like so self conscious of it. Because a I don't want the guys staring at it and be it actually makes me feel chunky. Yeah, I've been you know, the boobs are so big that the shirt can't even like close correctly. So I guess that is what you're talking about with the emotional thing, right? Like you could tell me but and I was like, fantastic. 

 

Katie Allen 

I'll be like, No girl, I ain't doing it. I don't care. And if you're like, Okay, so I'm given a TED talk and I want to be professional and I want to like exude authority, like button downs typically do that. When we as a society, if I think buttoned down shirt, you think on business, you think of a meeting you think of, you know, very classic attire, which is all of those things, literally the term like buttoned up, right, like, Oh, let me get myself buttoned up. Like, let me get it together. Sorry, I don't know if we can cut like that. Right? So there's all these like psychological things that go into it. And you're like, Nope, I have this and fair enough. And a lot of women that have been just feel like that. So there is Fashion Tape. So if you ever want to explore it, we can talk about fashion tape.

 

Joanne Bolt 

And we'll have to get together for that. So you can actually show me how to use it because I am 44 I did not grow up in the world of TiC tock and YouTube showing me how to do stuff and my mom certainly did not like she is the most plain Jane fashion person you've ever met in your entire life. So I look at all this, you know, boob tape and stuff and I'm always like, yeah, I don't even know. And I'm, I have no idea what to do with that because I'll admit it. I have no idea. 

 

Katie Allen 

Oh, it's a lot that I use. Like just tape that we can tape on the clothes because taping your boobs. It seems like a lot of work call. Yeah, I do that and like I hear you I'm in my 40s I'm not taping my boobs, but like if I didn't want to wear a shirt and I want to tape the shirt truth that's a little different. But like if you were to go to speak somewhere, you're like, Okay, I'm giving it to Next dog, and I want to be professional and I want to look like the leader of the podcast space. Okay, well button up shirts are out. So how else are we going to make sure that like you're saying like the subliminal messaging, you're obviously going to be able to speak to these things. It's what you do. But what else can you rare to make you do that, so then maybe instead of like, the button will go for a different silhouette, and then maybe it'd be a color, right? Like you have on black and you have light hair. So Black can play as a power color for you. Because it's very contrasting between your natural features, and the outfits. So that's one way we can do it. So it's really, you know, there's just lots of fun ways to get around that. But there is so many psychological aspects to it. And I love that part of business. I mean, it's a love hate, don't get me wrong.

 

Joanne Bolt 

I think we all have pieces of business, we love Hey, I just love this conversation, because I feel very strongly that the overall look is a piece of your brand. And most people, honestly, I've not heard many podcasts interviews where they dive into that, you know, like, they want to dive into how to do your branding on Instagram, or tick tock or LinkedIn and write the perfect emails and the Pinterest pins. And I've done all that. I've never and I've done an episode where I told you how to prepare for your brand photo shoot, which we're about to get into. But never from the output that perspective more from the how to select the right location and get your photographer and how to like have the right vibe and energy that day. But never from the oh my god, how do you pick out what you're gonna wear for that photo shoot. And so I think this is really, really critical for the audience. Because A, it heightens their awareness that marketing and branding is all of it, and B, it probably is going to answer some questions that they were too afraid to ask themselves.

 

Katie Allen 

It should match it though. So like you should think of like what your environment is, and what's your vibe and energy. And then first question I ask everybody you want to work together is how do you want to feel? Like, how do you want to feel? So live check, right? So your photographer is going to ask you the same question. And then if you're not sure how you want to feel, and what does your brand stand for, like what are the words that you would use to describe your brands? Right, so like, what I remember, getting a brand photoshoot was one of the first things I did like, I'm barely making money, and I'm like, let's go get a photoshoot. Right? Because that's just with a comfort zone for me from being in marketing for so many years. And I remember on the phone, I was like doing my branding at the same time. And I'm like, This is great. Like, I'm a week ahead of you barely. And I just like should have had, you want to feel like, I have no idea how to feel. I was like, but you know, my brand is playful, you know, it's bold. And it's supposed to be really easy. Like, that's really the goal for me is to make fashion fun and easy again, by just bringing it back to ourselves and using it for a tool there. But it should just reflect that it should just be that I think of it. Like I like to use different metaphors of think of it as decorating your home. Because that's one way to get it off your body. And like how we wouldn't you know, the way that you decorate your home? And then you could also think of it as like ambiance, right? So like if you're going to a restaurant, and it's supposed to be a nice Italian dinner, and it's a day in, and then Don't you hate it when the lights are really bright. Like it's so annoying. It's just gonna ruin the whole mood, the wind can be amazing, the music could be amazing, the person could be amazing. And then the lights are bright. Like this doesn't match like it should all flow together. 

 

Joanne Bolt 

Okay, so yes, there is and, again, we're going to look back to the brand new piece, but you just caught my interest. We were out in Vegas back in May, he my husband and I and we went to a super nice steak restaurant, like it's a franchise. It's a thing we've been to them before, you're going to drop $500 to have a nice bottle of wine and steaks and uh, you know all the things. And we were okay because of the brand. Well, I don't know where they've shifted along the way. They were still like the inside of the restaurant looked about like I expected. The ambiance was what I expected. The food was what I expected. What I was not prepped for was 11 o'clock when a DJ set his booth up and they started playing like rave music. I was like, both of us looked at each other. We're like, either we've just gotten that old or what they're now doing doesn't match the experience we thought we were getting and it first we're like okay, it's because we're in Vegas. Like they're pulling the Vegas stops out. We're in the Cosmo like Okay, fine. And so, you know, we finished up our meal, whatever and left although the music was pretty pumped in I kind of liked it. Well, I'll be damned if not a month later my husband flew to Chicago on work went to that same franchise restaurant and guess what it happened again. So this is obviously part of their new branding. But to go to your point about like to live music It killed the ambiance for what you were really there for. And I think sometimes our outfits can do the same thing.

 

Katie Allen 

Yeah. And I think sometimes our offense will stop us from like, you can have all the strategy in the world. And you can have all the best email copy. And you can have all this but like you said, people are buying from people. And if you're not showing your face, and you don't want to do a story, or you don't want to do a live like, I mean, I could be wrong, but some of it is like, I don't even know what to wear, like, what do I wear? How do I get on camera, get on cameras, scary. It's scary. And I do it all the time. And it's still scary. And if I, oh, I have nothing to wear today, then guess what's not gonna happen? Not gonna get on camera on do all the behind the scenes thing. But that might be the thing that you need to move the needle on your business.

 

Joanne Bolt 

Yeah, I'm so jealous, actually, of my kids generation. And my daughter. She's 13. And we were having this conversation a couple of months ago, because for me, it took a long time before I would even move to video podcasting. Because I felt like I needed all the right lights, which half the time they don't work. And so it it's wrong, or I don't have the right lipstick, or I've fade into the background. And it was self consciousness. And I know a lot of podcasters. What holds them back is they don't want to hear their own voice on the podcast, like we have to get used to it. Well, my kids generation grew up on tick tock. Like they grew up on Instagram, they grew up making FaceTime instead of just calling someone and so for them, that whole get on video and hear your own voice that it is not actually a thing.

 

Katie Allen 

It doesn't exist. And my son's 14, I'm like I pulled from him and so much I gotta just like, listen to him talk and things. And I'm like, Oh, that's so fascinating. We're in this really cool spot, like my joke about like going to college and from the internet. And it's like, you've watched the whole evolution of all of that. So it's really kind of cool. So I last night, I was on threads. I felt cool, because I knew some of the lingo because of my 14 year old.

 

Joanne Bolt 

Where I'm so off topic on this one, you guys. I apologize. But I learned a new word the other day or a new term. And again, I'm 44. So I'm not as cool as I could be. But apparently now a hookup is called smashing. Oh, yeah. Yeah. Realize that one, and it was watching a TV show. And this guy was going on a Smash Tour. And I'm like, I thought I'm like, What the hell is a Smash Tour? And he's 15. And he was horrified. He's like, do I do I explain this to you? Because you're gonna want to know why I know what this means. And I'm like, Yeah, you have full permission to not get in trouble right now. What is a Smash Tour? And he's like, Mom, it's when someone's just having sex with a bunch of people. I'm like, Oh, okay. I want to meet Jesus. All right, there we go. So let's lay in the plane a little give everyone here what I promise to give them which was Katie, tell us what, how do we prep for a brand photo? Shoot? What are some of the things beyond just some of the things we've already talked about? Like, what is it the advice that you give people?

 

Katie Allen 

No, so definitely do your vibe check number one, right? So like, how do you want to feel? What are you communicating? And then how I go into it is like, usually in a photoshoot? I would say it's three outfits make sense? is like what are the three sides of yourself that you're really trying to showcase and lean into those. The prepping for this, there's a couple different link tactics that we can use, what are the three things I really keep in mind is you're going into this, you know, you have the three loops, right? These are like the three sides of you the three big sides. So like, you know, you're meeting a client for coffee, maybe the first sales call look that you'd have and then the ongoing relationship it can be very different, but you might just show up a little bit different. And then like the TEDx talk or whatever then the big stage presentation Those are usually the three like the super casual the everyday work and then like your queen energy whenever that looks like one piece of advice is I always try to like have an anchor piece and my outfits like when I did my photoshoot I had this black shirt bodysuit was like what it was it is a body suit. And I carry that through all three of those looks right so there's a version of me with that and jeans right, that's the everyday casual look. Then there's a version of me and that in a skirt that's me showing up for a client like I'm a stylist you want to have the experience of the stylist showing up for you right like want some of that aspirational energy to create the mood that we're gonna get creative here. And then the third one would still with that black shirt isn't now like the power suit and of course it was pink because it had to be playful even though it was the power move of it. And I use that as my anchor piece for all three outfits. So your anchor piece your Hero Piece like whatever you want that to be and simple is always better like it's hard because you want to in and as a stylist right like you want to beg you want to go home, but with the photo shoot I would say simple is always better and we got to just get really creative and like color blocking are things like that, what we really want to do to showcase your personality. And there's just like a lot of fun subtle ways to do it. But this is where your brand colors are king or queen, right? Like, we're really going to want to lean into that. Because, again, there's a lot of psychology, in colors and what they mean, and you probably picked them for a reason for your brand. So how can we integrate them subtly, and not so subtly into the shoot? But as far as like the other thing, I think, if we want like the strategy behind this, like, how do I even get there to what do I know what my anchor pieces, I call it the three B's of photoshoot styling, so what's your body shape? So like, you have to have a little bit of know how, and you know, this is one thing I've realized with working with so many women is you naturally know what you're comfortable in and what looks good on you. You just might not have slowed down enough to admit it or to acknowledge it. But you know, what looks good on you. So what's your body shape? What's your budget, and what's your brand, and the brand piece is dual, right? Because what's your brand has to be reflected by the brand that you're shopping, right. So if you're super dramatic and creative, and that's your brand, then don't go shop at J Crew, you're gonna waste your time. Yes, they probably have a piece or two. But if you're not comfortable and putting together outfits, and that's not your thing that you want to spend time on, and you don't want to invest in a stylist yet in your journey, then stick away from that, like match your brand to the clothing brand. And this also comes in with the body shape, because certain brands focus and are geared to certain body shapes. And knowing those three things, and of course, your budget, your budget, which can help you eliminate some of the brands like because you can be like, Oh yeah, my style is really creative and flowy. If free people's not in your budget, then maybe we're gonna pull it back a little bit and shop somewhere different, maybe lose or something like that, that might be more in your budget. So getting really clear on that. Because we're entrepreneurs, we're super busy, right? So like, just like you have a shortage in every other piece of your business, your style is no different. And we can talk about creating formulas for every day. But really, if we're focusing on the photoshoot like that's what I always try to think about are like, what are those three B's? Keeping them in lines? How am I going to show off my brand values, most of them color, having that anchor piece, because it's really easy for you to change. It's really easy for your photographer. And it's really seamless, like in your profile, because that in and of itself starts to build that consistency and the know like and trust. And I just did a podcast on this. Recently, if you don't know your body shape, I think necklines are one of the biggest pieces that we can lean into. Because a lot of photo shoots well be full body, but like let's be honest, everyone's really just focused on your face. And then you're really just focused on your face. And every time you send your headshot out, really, it's really just chest out the face. Yeah. And then every time you're on Zoom or anywhere is really just chest up. So if you don't nail any other part of like the body shape, just lean into neckline. 

 

Joanne Bolt 

That's fantastic. All right, I know that that is super helpful. It actually got me thinking in my head, ooh, I've always done an anchor color. You know, one of my brand colors for my photo shoots, do I need a an anchor piece and not color.

 

Katie Allen 

I think is on you have an anchor. I think that's like, let's choose an anchor. And once we have that anchor, we can style and design around it. So either way. So my experience, most people aren't as comfortable with color, and they want to start somewhere else. So where are you most comfortable? Like, I agree with you. For me, it's usually probably going to be color. Well, for me, let's be honest, it's my lipstick. Because I am always stylesheet fantastic.

 

Joanne Bolt 

By the way. Thank you. I mean, that color is amazing.

 

Katie Allen 

And that's my style tip for keeping my clothes and outfits feeling fresh, is instead of constantly buying a bunch of new clothes, and feeling like I'm gonna show up in New clothes all the time, because you're a stylist is to switch out my makeup or really just a switch on my lipstick color. It's a lot more affordable. It's a lot more economical. It's quicker.

 

Joanne Bolt 

And it can change the whole look of every outfit. As it changes your mood. Like oh really does actually. Yeah, no, I will admit that. Like if I actually have my hair done and lipstick on. I'm like, I have a whole different attitude today.

 

Katie Allen 

Who am I am a whole new person.

 

Joanne Bolt 

That's right. Okay, so what we always end the podcast with is you are a podcaster you've referenced it a few times, what's the name of your podcast? But more importantly, how does your podcast create business for you? Because a lot of our listeners are women entrepreneurs. They have podcasts themselves. And so we'd like to do the connection between why in the world would you have a podcast for your business? How does it grow it? 

 

Katie Allen 

Yes, that's such a good question. So my podcast is called styled for life. So it's really about how our style is part of our lifestyle and using it to grow and all the things I've talked about how my podcast how I use it currently, is to generate conversations and really right now it's more of a lean gin. So I will promote the things that are going on in my business and that, but I just try to keep it constant and fresh for like freebies and different ways for people to interact and just constantly inviting that conversation over to Instagram or to my email or to my styling community. But for me, I think the biggest thing that it's helped me is it's helped create like raving fans or super fans, like he knows you like by pretty much you get on a sales call with someone, they are ready, and I've not had someone book a sales call that was like, I'm not really sure if I want to work with you like I'm done.

 

Joanne Bolt 

No, no, I think by that point, they're like, how, where do I swipe the credit card? Like, can I tap through the phone? Like, how do I

 

Katie Allen 

figure that out? And like, yeah. 

 

Joanne Bolt 

Oh, my God, if I had the technology for that, but okay.

 

Katie Allen 

Let me know. Joanna, we can do this. Yeah, like if you can, yeah.

 

Joanne Bolt 

Okay. Awesome. So we will put links, obviously, to your podcast in our show notes. You guys go and find Katie, she's amazing. I'm probably going to be hitting her up very soon myself, because I do a brand photo shoot about one to two times a year because I like to keep things fresh and updated for all the material and the content that we put out. And, you know, one of my biggest issues is always what the hell am I supposed to be wearing for this thing?

 

Katie Allen 

Oh, my God, it's the number one question is what are we going to wear? And we're always evolving, and we're always changing. So we got to like, constantly keep that going. So yes, at the podcast, and then I've actually turned the How to nail your next photo shoot into a private podcast miniseries. So if I have one coming up, it's just like five parts and just like bam, bam, bam. So a lot of things I've talked about in there just broke down to like little micro episodes. Yeah. So it's super easy. So I can give that to you, too, to share with you. We'll do all the links and everything for you. And we'll get this out. Honestly, I'm thank you so much for joining us today. Appreciate it.

 

Joanne Bolt 

You just finished another episode of the B word podcast. Cheers to you. If I were with you, I would literally pop a big ol bottle of Prosecco and pour you a glass since I'm not why don't you do the next best thing and share this episode with one of your besties because we all know you've got that one girlfriend that needs to hear it. Thanks friends.

 

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